Apple Watch fans skew male and gay, report says
Those are a couple of findings in a new report from analytics firm Infegy. The Kansas City, Mo.-based company studied social media conversations from April through September to better understand users of smartphones and fitness bands.
More than 18 million consumers talked online about smartwatches and fitness bands from Q1 through Q3, Infegy said. …
Infegy also tracked consumer interests by device type. It found that consumers who talk about smartwatches on social media are 6.6 times more likely than the general population to also talk about topics related to the LGBT (lesbian, gay, bisexual and transgender) community.
Consumers who talk about smartwatches on social media also are 4.3 times more likely than the general population to discuss comedy and 3.5 times more likely to talk about owning a dog.
So, developers, here’s how to best leverage this critical information: Just focus on making Apple Watch apps designed to help gay people take care of their dogs and simultaneously manage their Netflix/Hulu sitcom queues around pet potty breaks and scheduled walks and whatnot. It’s a no-brainer!